Pusula

An Integrated Approach to Healthcare Marketing

In Pusula, the third book by Meri İstiroti, one of the first executives to practice professional hospital management in Turkey, she draws on her industry experience to offer important insights into healthcare marketing, providing solutions in the field of healthcare administration for health executives and those wishing to work in this area.

Experience and practical knowledge are included as well

In her third book, Pusula, Meri İstiroti explains the importance of an integrated approach to healthcare marketing. In the book, she offers guidance on how to practice marketing in healthcare, an area the public lacks detailed knowledge of, while staying within ethical boundaries. She covers the changing factors in the healthcare sector, followed by the nuances of healthcare management, new methods and methodologies in marketing, experiences and practical applications.

“What needs to be done in marketing has also evolved”

Describing Pusula as a book that health executives, young people wishing to build a career in this field, and all stakeholders of the sector can benefit from, Meri İstiroti said: “It’s a book where we bring together the experience of everyone working in the sector, distilled with the topics I’ve drawn the most from over the years. There are various methods we use in the healthcare sector when it comes to the marketing and communication side of the business. This work has both a national and an international dimension. As the sector has developed, what needs to be done in marketing has also evolved. I wanted to share all of this in my book.”