Bir Sağlık Markasının Yolculuğu

“Bir Sağlık Markasının Yolculuğu,” the new book by Liv Hospital Group Coordinator Meri İstiroti, chronicling the brief history and origin story of the Liv brand on the journey to bring it to life, has hit the shelves.

Telling the birth story of an institution, the book covers Liv Hospital, which entered the sector 10 years ago with the belief in becoming an A Plus brand in healthcare and succeeded; it explores the processes behind its existence, what drives a brand into action, what it encountered on its journey to becoming a global brand, how it will be socially strong, and how all of this will be handled and processed through a 360-degree approach.

“Bir Sağlık Markasının Yolculuğu,” written by Meri İstiroti, also serves as a textbook for healthcare professionals and students on the journey to becoming healthcare executives.

Prepared in the style of a documentary, with the added commentary of those who took part in the brand-building process, the book tells the lived experience, the challenges faced on the way to the goal of becoming an A Plus brand, and the beauty that came along with it.