An Integrated Approach to Marketing of Healthcare Services
In her third book, Compass, Meri İstiroti, one of the first managers to apply professional hospital management in Turkey, offers solutions in the field of healthcare management to healthcare managers and those who wish to work in this field, while providing important information about the marketing of healthcare services based on her experiences in the sector.
Experiences and Practical Information are Also Included
In her third book, Compass, Meri İstiroti describes the importance of an integrated approach to the marketing of healthcare services. In her book, Meri İstiroti explains how to market healthcare services, a field in which most people have limited knowledge, while remaining within ethical boundaries. Alongside the changing factors in the healthcare sector, she presents the subtleties of the healthcare business, new methods and methodologies in its marketing, as well as relevant experiences and practical applications.
"What to Do in Marketing Has Also Evolved"
While describing Compass as a book that can be beneficial to all stakeholders in the sector, from healthcare managers to young people wishing to build a career in this field, she further stated, “It is a book containing knowledge accumulated over many years, from which I have filtered the experiences of everyone working in the sector and the issues I have found to be most valuable. There are various methods we use in the healthcare sector related to the marketing and communication aspects of the business. This business involves both a national and an international dimension. As the industry developed, so did the methods of marketing. And I would like to share all these with you in my book.”